I help growing B2B companies audit their Sales Processes and CRM setups, with particular experience in Salesforce and HubSpot. I use the Sales Velocity Formula to identify which processes can be optimised to improve the quality of the sales pipeline while reducing the sales cycle, allowing companies to increase revenue without adding headcount.
A structured approach to uncovering bottlenecks, aligning systems, and executing a unified revenue strategy.
We map your current state. I interview commercial, technical, and operational stakeholders to understand your existing processes, data flows, and where the Sales Velocity Formula is breaking down.
Based on the discovery, I design a customised GTM architecture. This includes mapping out automated workflows, defining strict criteria for stage progression, and ensuring alignment between sales and marketing.
Strategy means nothing without execution. I coordinate with your technical teams to implement the CRM changes, and then train the commercial teams on the new processes to ensure high adoption.
While I am a commercial leader first, I understand database structures and modern SaaS architectures well enough to coordinate effectively with internal developers, SI partners, and C-suite stakeholders.
Impact Metric
I partner with scaling businesses through flexible structures, ranging from targeted operational audits to embedded strategic execution.
Fixed-fee pipeline diagnostics, CRM architecture blueprints, and velocity mapping to resolve process friction.
Stepping in as a fractional operator to execute the GTM blueprint, manage cross-functional alignment, and bridge leadership gaps.
Open to permanent Senior Account Executive, Sales Team Lead, or GTM Operations roles within high-growth data, AI, and SaaS platforms.